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Showing posts with the label Sales Promotion. Increase sales.

EXERCISE ADHERENCE, REASONS TO EXERCISE, BENEFITS OF EXERCISE.

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 Exercise Adherence: Exercise adherence is a combination of two words ‘exercise’ and ‘adherence’. Exercise means any movement that makes your muscles work and requires your body to burn calories, where is adherence mean “to stick”. In fact, exercise adherence refers to maintaining an exercise regimen for a prolonged period of time following the initial adoption phase. It can also be said that exercise a and sticking to your daily exercise and goals. It can also be defined as the maintenance of an active involvement in physical exercise. Reasons to Exercise: Most probably everyone is well aware about the significance of exercise, but do we know well the reasons to exercise? In fact many of us are not aware about the reasons to exercise. There are following reasons to exercise: 1. Enhanced Physical Appearance:  Not only can exercise help you feel better, but it also helps to look better as well. However, genetics play a major role in our physical or overall appearance. As a matter of fac

Sales Promotion.

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 What is Sales promotion? Sales promotion is an activity or bunch of activities planned and performed to increase or promote sales. The contemporary market is a consumer's or buyer's oriented market. Global market changed the market scene. In such a scenario, only advertisement doesn't works, personal selling and aggressive sales promotion schemes are to be used for growth in sales and market share. Thus, sales promotion is an important activity are function of sales management of increasing sales.  Sales promotion refers to those non-recurrent activities that are undertaken to increase sales. The literal meaning of the term used to increase the sales of a product or service.  In a narrow sense, it includes activities which are helpful in personal selling. In a broader sense, it includes all the activities which are undertaken for increasing sales. Considering this view point, sales promotion includes Advertisement, personal selling, bringing new products and improvement in

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