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Showing posts with the label Sales Promotion. Increase sales.

Sales Promotion.

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 What is Sales promotion? Sales promotion is an activity or bunch of activities planned and performed to increase or promote sales. The contemporary market is a consumer's or buyer's oriented market. Global market changed the market scene. In such a scenario, only advertisement doesn't works, personal selling and aggressive sales promotion schemes are to be used for growth in sales and market share. Thus, sales promotion is an important activity are function of sales management of increasing sales.  Sales promotion refers to those non-recurrent activities that are undertaken to increase sales. The literal meaning of the term used to increase the sales of a product or service.  In a narrow sense, it includes activities which are helpful in personal selling. In a broader sense, it includes all the activities which are undertaken for increasing sales. Considering this view point, sales promotion includes Advertisement, personal selling, bringing new products and improvement in

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