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Showing posts with the label Sales Promotion. Increase sales.

China's Stock Market Crash: The $2.4 Trillion Wake-Up Call

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Is China facing a temporary market correction—or a deeper crisis of investor confidence? Markets don't collapse simply because prices fall. They collapse when investors begin questioning the assumptions that justified those prices in the first place. China is confronting precisely that challenge. In October 2026, Chinese equities entered bear-market territory, with the CSI 300 index falling more than 20% from its June peak. Approximately $2.4 trillion in market value has evaporated since May, as concerns over economic growth, technology valuations, and the effectiveness of government support have intensified. But the real story isn't the decline itself. It's what the decline reveals about the world's second-largest economy. 1. The Numbers Behind the Panic The recent sell-off has exposed the vulnerability of a market caught between ambitious technological aspirations and persistent domestic economic weakness. Three developments deserve particular attention: CSI 300 enter...

Sales Promotion.

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 What is Sales promotion? Sales promotion is an activity or bunch of activities planned and performed to increase or promote sales. The contemporary market is a consumer's or buyer's oriented market. Global market changed the market scene. In such a scenario, only advertisement doesn't works, personal selling and aggressive sales promotion schemes are to be used for growth in sales and market share. Thus, sales promotion is an important activity are function of sales management of increasing sales.  Sales promotion refers to those non-recurrent activities that are undertaken to increase sales. The literal meaning of the term used to increase the sales of a product or service.  In a narrow sense, it includes activities which are helpful in personal selling. In a broader sense, it includes all the activities which are undertaken for increasing sales. Considering this view point, sales promotion includes Advertisement, personal selling, bringing new products and improvement ...

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